Science pervades our lives at every level, supposedly guiding public policy in almost every area, and thanks to the internet increasingly affecting our behaviour directly.

Its easy to assume that this rational approach does nothing but good.  But fashion affects scientific thinking as much as every other human endeavour, and even the what seems to be irrefutable logic can lead to poor decision making when applied to complex human behaviours.

Nowhere is this more obvious than in public health.  More

The Cambridge Partnership is the only professional services company in the UK exclusively dedicated to supporting companies in the biotechnology industry. We specialize in providing a “one-stop shop” for accountancy, company secretarial, IP management and admin services. The Cambridge Partnership was founded in 2012 to fill a gap. Running a biotechnology company has little …