Science pervades our lives at every level, supposedly guiding public policy in almost every area, and thanks to the internet increasingly affecting our behaviour directly.

Its easy to assume that this rational approach does nothing but good.  But fashion affects scientific thinking as much as every other human endeavour, and even the what seems to be irrefutable logic can lead to poor decision making when applied to complex human behaviours.

Nowhere is this more obvious than in public health.  More

RxCelerate Ltd is an outsourced drug development platform based near Cambridge, UK. We specialize in delivering an entire road map of drug development services from discovery and medicinal chemistry through to formal preclinical development and clinical up to Phase IIa. In the last five years, we have witnessed dramatic changes in the drug development …